SRS-WORLDHOTELS,The Americas, Becomes Newest Participant in American Airlines' AAdvantage® Travel Award Program;AAdvantage® Members Earn Triple Miles Now Through April 30, 2004

Febraury 20, 2004--SRS-WORLDHOTELS, the Americas, a leader in the independent hotel sales, marketing and distribution industry, today announced that it has signed an agreement with American Airlines to become a participant in the AAdvantage® Travel Awards Program. AAdvantage members earn miles each time they fly on American Airlines®, American Eagle®, AmericanConnection® or more than 30 airline partners. Members also earn miles with a variety of travel, retail and financial service partners.

Guests of SRS-WORLDHOTELS throughout North and South America, who are also AAdvantage program members, will earn triple mileage points – or 1,500 miles – for a qualifying two-night stay now through April 30, 2004. AAdvantage members must provide their AAdvantage number at check-in to receive the miles.

"We are excited about our new partnership with SRS-WORLDHOTELS because our members will have the opportunity to earn miles at hundreds of prestigious international properties in 65 countries," said Jeff Zidell, vice president, AAdvantage Marketing.

AAdvantage miles may be redeemed for flight awards to more than 850 destinations worldwide on American, American Eagle, AmericanConnection and the AAdvantage participant airlines.

"It's no secret that building relationships with great companies effectively drives business results," says Tom Griffiths, vice president, SRS-WORLDHOTELS, the Americas.

"The AAdvantage program is the first and largest of its kind, and SRS-WORLDHOTELS offers a exciting portfolio of unique and elegant accommodations. It's an association that makes good business sense, and we're looking forward to providing hospitality excellence to AAdvantage members."

Griffiths went on say that his decision to create marketing relationships with airlines and other brands associated with the travel industry is just one element of an overriding business strategy he has created for the Americas' team. Since Griffiths took responsible for the overall management, operations and growth of SRS-WORLDHOTELS throughout the U.S., Canada and Latin America 12 months ago, he has introduced a fresh vision, newly defined infrastructure and business process that foster these types of relationships.

"When I think about the company we want to be in the future, participation in programs like AAdvantage is critical to our success," says Griffiths. "Not only does it drive sales through enhanced marketing exposure, it offers our member hotels the types of programs they need to generate as much revenue as possible at the property level. And that's why SRS-WORLDHOTELS is in business in the first place."

SRS-WORLDHOTELS is one of the world's leading hotel sales, marketing and distribution organizations. This progressive and steadily expanding corporation represents over 450 member properties in 65 countries spanning all continents. Unique in its approach, SRS-WORLDHOTELS meets the requirements of business travelers and vacationers alike by providing hotels in three distinct categories: "The Deluxe Collection," hotels of refined elegance and luxurious comfort; "The First Class Collection," hotels of casual elegance, superior class and high quality; and "The Comfort Collection," hotels characterized by a casual ambiance, intimate atmosphere and moderate price. For more information or to make reservations, visit online at http://www.srs-worldhotels.com or call toll free at 1-800-223-5652 in the U.S. and Canada.

AAdvantage MarketingSM programs are mileage-based promotions and marketing tools used by a diverse range of business brands. These businesses represent categories such as credit cards, financial services, telecommunications, retail, packaged goods, and of course travel. To learn more about AAdvantage Marketing programs, please visit www.AAdvantage.com.




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